So back at the end of 2012 I set some pretty lofty goals for my business. That summer I discovered the modern aesthetic and decided it was time to go pro with my quilting. It’s been 3 years of hard, but enjoyable work and I’m finally starting to see the fruits of my labor. This had me reflecting on the idea of how there’s really no such thing as overnight success. It takes dedication, organization and WORK to get to where you want or need to be.
I listen to a lot of craft business/entrepreneurial type podcasts and enjoy reading trade magazines and attending industry events where I get to talk shop with other makers and business owners. One theme that continually comes up is “Do the Work.” You can set all the goals in the world, make up pretty charts, keep a business journal and go to conferences for inspiration. However, unless you actually buckle down and do the work, it’s not going to happen.
I feel like I’ve finally reached a turning point with my business over the last year. In that time, I’ve (1) finalized my book, (2) been accepted to teach at QuiltCon, (3) created my first set of professional looking quilt patterns and (4) curated a selection of precuts that successfully sell.
But what has led up to that point is a lot of HARD WORK behind the scenes: (1) It took months of researching and brainstorming to come up with a really good proposal. (2) It took years of teaching experience to craft a good set of class offerings (not to mention determination to try again when I wasn’t accepted the previous year). (3) It took nearly a decade to decide how to produce my patterns and get some help making that happen. (4) It took a leap of faith to completely change our retail business model.
In this world of instantaneous communication, it’s often hard to work on long-term projects behind the scenes that can’t be shared until much later. But I made a promise to myself that no matter how busy things get, I would still take time to stop and reflect. So I write this post today not only to encourage others to do the work to make things happen, but also as a reminder to myself to keep doing the hard work that eventually pays off.
What goals are you working towards? I’d love to know!