Meet Me at Market! (2017 International Quilt Market Schedule)

I’ll be a busy bee at quilt market next week (which takes place each fall in Houston, Texas, and various locations in the spring). Scroll down for my schedule of events including demos and book signings. I’ll be there primarily to promote my new book, Piece and Quilt with Precuts along with my new fabric, Modern Marks.

Christa at Quilt Market 2015

I have great memories of quilt market. My first time attending as an author was in 2015 when I introduced my first book, Machine Quilting with Style. I’ve come a long way since then!

If you plan to attend, I’d love to meet up and chat! If your favorite quilt shop is going – be sure to share this info with them and send them my way!


Friday, October 27 Schoolhouse

  • Martingale Room 381B 1:55 – 2:25pm – Quilts from My New Book
  • Benartex Room 352F 3:45-4:15 – Quilts Made from Modern Marks

Saturday, October 28

  • All Day – Benartex/Contempo booth
  • 1:30 PM – Aurifil Booth – Machine Quilting Demo
  • 2:30 PM – BERNINA, booth 628 – Quilt Demo/Book Signing

Sunday, October 29

  • All Day – Benartex/Contempo booth
  • 3 PM – Hobbs Batting, booth 200 – Book Signing

Monday, October 30

  • All Day – Benartex/Contempo booth
  • 10-10:30 AM – Brewer booth 734 – Book Signing
  • 12-12:30 PM – Demo Alley – Make a Quilting Plan
  • 1-2:30 PM – Demo Alley – Hand Binding Made Easy

Angela Walters and I introduced our book The Ultimate Guide to Machine Quilting at Spring Quilt Market in 2016. At the time this was my 2nd book, and her 7th!!

International Quilt Market is just open to the trade which means quilt shop owners, designers, and anyone in business in the quilting industry is allowed to attend with the proper credentials (usually an invoice, legitimate business card and web site or store presence.)

Schoolhouse at Market

Another great market memory – Stephanie Palmer, Leah Day and I shared a informal teaching session at quilt market in the fall of 2016. We talked about getting your work published. Leah recorded it for the launch of her very first podcast which you can listen to here.

Thank goodness for the internet and instagram, you can catch the fun virtually even if you can’t attend. Follow the hashtags #quiltmarket #fallquiltmarket, #quiltmarket2017 to stay in the loop! I’m on instagram @christaquilts so be sure to follow me there so you don’t miss a thing!

Leave a comment below if you will be attending. I’d love to see you there!

Christa Watson Quilt Market









It’s Quilt Market Time! My Schedule of Events for Fall 2016

This week kicks off the “busy season” for the quilting industry. International Quilt Market, the semi-annual quilting industry trade show, will be held in Houston, Texas this coming FridayMonday.


Jason meeting with our Moda sales rep at Spring Market. What he ordered then is in stock now!

Jason and I will be attending together although we will have very different responsibilities. My job will be to promote my books, network with other industry professionals, and be on the lookout for future collaborations. His job is to scout out new products for The Precut Store and place orders with vendors for the next 6 months.

angela_christa_bookAngela Walters and I will be promoting our book this fall with a Live Quilting Demo!

Angela Walters and I will be reprising our role as “dueling quilters” to help promote our book, The Ultimate Guide to Machine Quilting. We’ll do two live quilting demos: on Saturday at 11 AM in the Handi Quilter booth and at 3 PM in the BERNINA booth. Angela is a spokesperson for Handi Quilter, and I’m a BERNINA ambassador, so it will be fun to each quilt on
the other company’s machines, as well as the ones we are used to!


I will also be presenting a take and teach class on Saturday morning to Shop owners, sharing with them hands on machine quilting demos that they can use when teaching from my first book, Machine Quilting with Style. The class is full (which makes me super happy!) but there are plenty of classes taught by others that you can sign up for if you plan to attend.



Angela and Christa at Schoolhouse, Spring 2016 Quilt Market

Quilt Market officially opens to buyers on Saturday, but the day before is spent in “Schoolhouse” – a series of 15-30 minute sessions where authors, makers and designers will be sharing their latest and greatest up close and personal.


Leah Day and I first met in person at Quilt Market in 2014. She’s super fun and knowledgeable!

On Friday at 4:55 in Room 362 D, Leah Day, Stephanie Palmer and I have teamed up to present a session on book publishing for those interested in learning more about the process. Sponsored by Leah’s fabric company Island Batik, we’ll be sharing our varied experiences with both self-publishing and traditional publishing. It should be very informative!


Stephanie will be sharing her experiences on self-publishing The Quilter’s Planner.

Throughout the rest of the show I’ll be walking the floor, networking with other industry professionals, and meeting with other companies in the industry to collaborate on future ideas. It will be quite a whirlwind of activity, but I know I’ll come home ready to start on the next big idea!! If you happen to be there, be sure to grab me to say hi – I’d love to see you and chat!

My Spring 2016 Quilt Market Schedule

I’m so excited to attend Quilt Market in Salt Lake City, Utah this weekend. This is the twice-yearly trade show for the quilting industry. Even though it’s not open to the public, you can still feel like you are part of the action by following along via social media.

Quilt Market 2016

I will be attending to help promote my new book, The Ultimate Guide to Machine Quilting with co-author Angela Walters. Our publisher, Martingale/That Patchwork Place has scheduled 3 fun events for us. If you happen to go, please come by and say hi!

On Thursday, Angela and I will present a schoolhouse session for our new book at 4:40 PM in room 255A. We will be going on just before the Moda All-stars book debut so I’m kinda hoping we’ll capture some of the audience who wants to come in early for a great seat! 😉

Quilt Marke 2016

On Friday, May 20th at 11 AM in Martingale’s booth 422, Angela and I will be doing a fun Q&A session. We will answer your most pressing machine quilting sessions and may even show you how we sketch out our designs on paper ahead of time.

Machine Quilting



Finally, on Saturday, May 21 we’ll cap off the weekend with two live machine quilting events. At 10 AM we’ll be at the Handi Quilter booth and at 1 PM we’ll be at the BERNINA booth, showing how we actually machine quilt in person! We will also have a booksigning at each event, for the first 50 people in line – so be sure to arrive early!!

The rest of the time, I’ll be hanging out with Jason, purchasing new products for The Precut Store. It’s always exciting to see what’s new!

The Precut Store

If you can’t attend, be sure to follow me on Instagram at @christaquilts and @theprecutstore!

Quilt Market Summary – Fall 2015

As Jason and I head back home from Quilt Market today (the semi-annual trade show), I’ll share a quick summary of our weekend. As you know, there are two main parts of our business – the precut side which Jason is in charge of, and the designer side, which is the fun stuff I get to do.

schoolhouseMy “schoolhouse” presentation was a success – I spoke to a packed room about my new book Machine Quilting With Style. I shared all of the quilts from the book, plus tips and tricks on how shop owners could successfully sell the book in their stores, and how to build workshops and demos around it. I even had a couple of excited shop owners come up to me after the fact, inviting me out to their stores to teach. Sounds fun to me!

While I was presenting additional demos in my publisher‘s booth and networking with other quilting professionals throughout the weekend, Jason was meeting with our vendors to purchase luscious new precuts for our store.

modern_batiksI really fell in love with these new Modern batiks from Hoffman. That’s right – MODERN batiks. I’m so excited for these!! It’s called ME & YOU and the line features modern geometrics plus solid batiks that are really solid – no mottled designs here! These will be available in the spring.

I also had a chance to check in with a couple of distributors that are now carrying my patterns and books. Hanging some of the quilts on display entices shop owners to come in and hopefully purchase those patterns for their stores!

ModernXIt was thrilling to see my Modern X quilt hanging in the Brewer sales booth, right next to Violet Craft’s amazing Lion pattern.

And I was pleased to see my book prominently on display in both the Checker Distributors booth as well as at United Notions (the notions/patterns/book arm of Moda).


One of the fun parts of going to market is getting to check out all of the new products and equipment on display. I’ve recently been invited to become a BERNINA ambassador (more about that later), so I got to play around on their new Q 20 sit-down machine for a bit.

BERNINAI instantly fell in love with the sit-down long-arm and started thinking about whether or not I’d have room for one of these in my home!

It was a great weekend getting to connect with other industry friends that I only see at events like these. Now I’m ready to get home and get back to work!

Quilt Market is This Week! What I’m doing and Where I’ll be.

International Quilt Market, the twice yearly industry trade show is this weekend in Houston, Texas, from Friday-Monday. I’ll be there of course, purchasing the latest and greatest for our precut store.

But perhaps even more exciting (and nerve-wracking) is that I’ll also be there on behalf of Martingale/That Patchwork Place, promoting my book Machine Quilting With Style. I’ll be participating in three promotional  events for my book, so if you are attending I invite you to come see me!

quilting_buttonsMeet me at Quilt Market and choose your favorite button!

Schoolhouse Schedule

On Friday, during the Schoolhouse Series, I’ll be giving a 30 minute presentation and showing the quilts from the book. The point of this presentation is to educate quilt shop owners on why they want to carry my book in their shops and how to sell it.


Why carry my book? – it’s the perfect machine quilting reference for 18 different designs, using both walking foot and free motion quilting techniques. Quilters always want to learn more tips and tricks on how to quilt their own quilts! It’s also great lesson manual for teaching how to make a complete quilt from start to finish.

How to sell it – bundle it up with a kit purchase, include it on the supply list for at least 15 different classes (12 piecing classes, 3 different machine quilting classes); for sewing machine dealers – offer it as a “freebie” with any sewing machine purchase.

Machine-Quilting-with-Style-demoDemos and Giveaways

Then on Saturday, I will be presenting two demos in the Martingale booth, one at 11 AM and then again at 3 PM. The purpose of these demos will be to show shop owners how they can create a fun customer experience around my book and how to encourage add-on sales. I’ll be showing how shop employees can demo improv piecing, how to use a few of my favorite rulers for precision cutting of the blocks, and how to get their students comfortable with quilting by practicing daily free-motion sketching.

It’s sure to be a whirlwind of a time and I plan to share tons of live play-by-plays on Instagram and Periscope so be sure to follow me there @christaquilts!

Quilt Market Perspectives Spring 2015

I’m finally recovered from my Spring Quilt Market “hangover” that I can finally blog about it! This is only my 3rd time attending market (including a brief visit way back in 2008 and then again last fall). My goal for the trip was two-fold: order new precuts for our store and connect with several industry folks to firm up relationships that had already been established and seek out new ones. Jason and I divided and conquered our tasks –  he took care of meeting with the vendors while I was able to put on my “designer” hat and mingle with many of the movers and shakers in the industry.


I have to tell you – from a business perspective, it’s worth it to attend market whether you are an aspiring designer, shop owner, or other quilting professional. You just can’t beat the one-on-one face-time that’s possible at an event like this. I was able to firm up previous commitments I’ve already agreed to, and several new opportunities were presented to me as a result of attending. So yay for business networking! Here a few fun highlights from the show:

 angela_leah_christaMeeting the amazingly talented Angela Walters and Leah Day was a highlight of my trip!

I was able to meet one-one-one with two of my machine quilting heroes: Angela Walters from Quilting is My Therapy and Leah Day from The Free Motion Quilting Project. These women are incredibly successful and they are very passionate about what they do! They are also generous with their knowledge and it was fun to chat quilting and business with them. I have a feeling you will be seeing more amazing things from these ladies in the future, so be sure to follow them, if you don’t already. 🙂

The day before market opens for business, dozens of 15-30 minute schoolhouse presentations are offered so that shop owners can get an overview of the latest and greatest at market. Schedules are handed out a few hours before the event begins and everyone quickly scrambles to choose which lectures they’d like to attend.

schoolhouse_scheduleQuilt Market is a great place to bump into quilty friends!

 It was fun to see smiling friendly faces from the likes of Becca from Sew Me a Song, Amy Friend of During Quiet Time,  Leanne Chahley from She Can Quilt, and Sharon McConnell of Color Girl Quilts. We spent the day bumping into various online friends and having lots of great impromptu chats between schoolhouse sessions.

melissa_schoolhouse This is what a packed schoolhouse room looks like! Melissa Corry has a great “mom voice” that can be heard above any crowd. She’s just as fun as her quilts!

The hardest part was choosing which school houses to attend. So many of my friends were sharing their new books/fabrics/products at the same time! One of the best presentations was from Melissa Corry of Happy Quilting. She has a new book out and her schoolhouse was packed! She enthusiastically shared quilts from her book along with tips for shop owners on how to market it and make kits from it. I took lots of mental notes so that I’ll be ready to roll with my presentation, come fall!

Here’s a little montage of just some of the booths and people I met. Even after 4 days on their feet, these designers kept on smiling! Below from left to right: Bari J., Kimberbell Designs and Amanda Herring (The Quilted Fish), Atkinson Designs, Brenda from Pink Castle, Deb Strain, Sherri McConnell (new Moda fabrics), Carolyn Friedlander, Eleanor Burns, and Elizabeth Hartman.

market_montageI took more pictures which I will share in a future Craftsy blog post, so stay tuned for that!

By far, my favorite moment was getting to share sneak peeks of my book and a few quilts from Machine Quilting With Style along with a demo. This was a great practice run for me, as I’ll be able to do a schoolhouse and several book signings in the fall at the next quilt market.

book_promoMy publisher, Martingale, had a huge booth with a demo area for their authors, plus plenty of quilts on display to showcase their current catalog of books. It was a great setup!

If you were able to participate, either in person, or virtually through social media, what were some of your favorite quilt market moments?

To Market, To Market…

Later this week kicks off the semi-annual International Quit Market for the quilting industry. It’s a place to see the latest and greatest in quilting fabric, supplies, books and patterns and it’s also an excellent source of what’s happening world of quilting!
I am excited because I get to share sneak peeks of my new book (it doesn’t release until September), and share a little machine quilting love with whomever stops by the Martingale booth. If you are there on Friday – why don’t you pop by and say hi! Details below:
If you can sketch it, you can quilt it!
Martingale Booth (#325)
Friday, May 15th, 4:30-5:30 PM

And guess what? There will also be some pin-trading going on at this market!


A few industry friends and I teamed up to get the word out about each other’s pins. Look for these signs throughout market and grab a souvenir pin! I’m sure plenty of other exhibitors and attendees will have them, too, so it will be a like a little treasure hunt!

If you can’t be at quilt market in person, be sure to follow along virtually on instagram with the hashtag #quiltmarket. And I’m sure there will be lots of fun pics shared with #notgoingtomarket or #vitrualquiltmarket, too! 🙂

Fall Quilt Market 2014 Wrap Up

What excitement! What fun! What fabrics! Today I will share just a taste of the quilt market experience, the wholesale tradeshow for the quilting industry in Houston, TX. It consisted of a day of presentations, 3 days of shopping and a peak into the quilt show hosted by the International Quilting Association.

Market-SwagThis is just a fraction of the goodies I received at market!

Day 1 – Schoolhouse and Sample Spree

The first day was schoolhouse, where fabric designers, authors and other companies gave 10-30 minute presentations on their latest and greatest. I was able to sit in on several of the Martingale/That Patchwork Place author presentations (taking notes for when it’s my turn to shine at next year’s fall market.)

20141030_dana_schoolhouseDana Bolyard showing quilts from her new book Imagine Quilts. We got to hang out quite a bit and get to know each other better over the weekend – she’s super fun!

carolyn-friedlander-presentIt was a full house when Kaufman fabric designer Carolyn Friedlander entered the room. I had to snap this action shot of Modern Sewciety host Stephanie Kendron getting pictures of the action! And yes, Stephanie is just as fun in person as she is on her podcast!

Sample spree was that evening – a time when fabric companies let attendees buy precuts of all their goodies on a cash and carry basis. I was like a deer in the headlights that night and although I was there to witness the chaos, I opted out of buying anything. I figured I would just order it for the store later, anyway!

Day 2 – Shopping and Networking Galore

Jason ModaJason kept track of all the precut orders we placed with our fabric sales reps so that we would stay within our budget. That’s very important for these types of shows!

Quilt market was not only productive for ordering loads of precuts for our business, it was a great place to network with many of the big names in the industry. I spoke with designers, editors, marketing reps and fellow bloggers and made connections that will most likely lead to future work in the quilting industry, so that was exciting.

Heather-AlissaI had so many awesome conversations about modern quilting with movers and shakers in the industry like Heather Grant and Alissa Haight Carlton. They have big plans for the Modern Quilt Guild and I’m so excited to be a part of this wonderful organization!

That evening it was parties galore! Moda and Kaufman hosted customer appreciation parties complete with food and music, and the modern quilt guild presented a mixer so that fellow online friends could meet and chat in person. If you ever get a chance to attend a social media meetup, I highly recommend it. 🙂

Day 3 – Checking Out the Quilts

Show Farm Fabric QuiltThe License Plate Quilt, part of the Farm to Fabric exhibit hosted by Clothworks to showcase their American Made Brand of solids.

We took a break from shopping on the 3rd day to check out the quilts from the International Quilt Festival. Be sure to check out my previous post about the Modern Quilt Guild Showcase. I don’t think I’ve ever seen so many quilts under one roof!

Each year Interweave publishes a special edition magazine called “International Quilt Scene” showcasing highlights from the show and market. It was pretty surreal when I found out they decided to include my quilt “Spiraling Out of Control” as one of two quilts chosen to represent modern quilts at the festival.

Quilt Scene MagazineIt was pretty fun to see my quilt in the pages of International Quilt Scene magazine.

 Day 4 – More Shopping

We wrapped up our shopping on Monday, checking our lists and making sure we attended to all needed business. I can honestly say there’s nothing quite like seeing designer quilts made from designer fabrics that really get the creative juices flowing.

I will leave you with just a few of the beautiful booths that were on display. I have ordered precuts of all of these and they will be here before you know it. I can’t wait!

Booth Jen KingwellBeloved designer Jen Kingwell debuted her first line with Moda. It’s sure to be a hit!

Booth Kaufman 2You just can’t go wrong with Kona Cotton solids from Robert Kaufman!

Booth Pat SloanPat Sloan is definitely one of my favorite people in the industry. We got to chat for a bit at an industry mixer and I got to meet her hubby, too – aka “The Shipping Dept.”

Booth Zen ChicModa booth by Zen Chic – I love the modern vibe!

Booth Jennifer SampouJennifer Sampou with her latest collection Black and White for Robert Kaufman

tula pinkTula Pink‘s next line, Elizabeth is sure to be a hit. I love the throne!!

cotton-and-steelCotton and Steel debuted their second collection – and we ordered all the precuts!

It certainly was a great weekend, and I can’t wait to do it all again in 6 months!

I’m Off to Market – and Ready for a Giveaway!

I’m headed off to the trade show, the International Quilt Market in Houston, Texas. Jason and I have a strategy for the show – he will be the planner, setting up appointments to meet with our vendors, organizing our budget for new precuts, and making sure we both eat and rest well.

amybutler_meIt’s fun to meet up with “Sew”-lebrities at Quilt Market!

I’ll get to do the “fun” stuff – rub shoulders with quilting celebrities, meet up with online friends, and attend presentations from some of the top designers in the industry. Jason told me he’s perfectly happy to stay out of the limelight while attending to business, so together we’ll make a great team!

I’m sure I’ll pick up a bunch of freebies while I’m there, so I thought for this week’s giveaway, I’ll offer up a mystery bag full of market SWAG!! Be sure to follow me on instagram @christaquilts starting on Friday for some sneak peeks!

20141020_market_pinTo enter, just leave a comment telling me what you would want to do if you attended market, or who’s new designer lines you’d love to see!

The giveaway will remain open through Monday, Oct. 27th at midnight Pacific Time. I’ll draw a winner’s name at random sometime Tuesday morning (after I’ve recovered from the trip) and will mention it on the blog later that day.

Have a happy quilting weekend!

Sew and Tell Fabric Trade Show – Like a “Mini” Quilt Market

I’m not attending Spring Quilt Market this weekend like many of my peers. I had too many other commitments this time around. However, I do want to share a few “behind-the-scenes” pictures of a recent fabric show I attended locally. One of the things I love about living in Las Vegas (other than the fabulous weather) is the fact that we are a destination city, so smaller, regional fabric trade shows come here a couple of times a year, in between the big ones.

20140510_trade1One of the most fun thing about attending trade shows, (besides the free lunch) is running into friends of mine who do what I do. From left to right are Linda from The Stitch Sanctuary, Stacy from Farm Road Quilts, and me. (Jason is kindly taking the picture!)

We swap stories and compare notes about which vendors we are going to see and who has the best stuff. Rather than viewing each other as competition, we network and encourage each other to succeed. Besides, there’s plenty of room for all of us in this business! 🙂

Christa Meeting with Michael Miller Sales Rep

 This picture is actually from the previous local trade show, but I forgot to get some “action shots” this time around, LOL!!

Meeting with my fabric sales reps in person gives me a chance to not only check out the upcoming lines, it also allows me to get to know them on a more personal basis. Now that our reps all know that we are dealing with precuts exclusively, they can tailor their appointments to show me what I’m truly interested in.

20140510_tradeqtSeeing the precuts in person, rather than simply ordering them from our vendors online allows me to get a really good sense of the colors and see how big each bundle is. Plus, it’s always nice to touch them and play with the pretty ribbons!


The vendor booths also feature tons of scrumptious eye candy – lots of  fabulous quilts to show off their latest fabrics and patterns. This quilt was in the EE Schenck booth (they distribute Maywood Studio fabrics, among others). I don’t know which line it was featuring or what pattern, but I sure thought it was striking, and I love the quilting!

20140510_trade_patternFabric companies also include plenty of inspiration images to go along with their fabrics and many of them will direct their customers (with stores like me) to their free patterns to help promote the new lines. Now that I’m getting to know more quilt designers, it was fun to see this pattern by my friend Kristy featured as I was shopping Windham’s fabrics.

If you ever get a chance to go to a fabric trade show, whether for your own business or as the guest of another company, it sure is a fun and inspiring place to be! I will be eagerly watching many of the blogs I follow over the next week or so for their spring quilt market reports. It will almost be like being there. 🙂