Is Modern Quilting a Passing Fad?
(No time for pics – words only today!)
I certainly hope not! Two recent instances have inspired me to explore this topic a little more, and to shout out an emphatic, “NO!”
(1) Recently I attended a local fabric trade show. I noticed one of the big distributors (a larger wholesale company that sells and distributes many different fabric brands to retailers such as myself) wasn’t carrying a certain newly created company’s fabrics with a modern flair (think horses and strong geometrics).
When I asked why not, they told me they had seen many fabric fads come and go and they weren’t hopping on that bandwagon any time soon. I was in shock. I was wondering where these people had been. Did they not see the huge spring market debut of this particular company? Did they not get online and hear the buzz and excitement surrounding this new company’s fresh ideas?
(2) I was recently emailing a friend and lamenting the fact that one of the larger quilt show venues I participated in this year is not including modern categories as much in their shows next year. At first I thought it was due to poor participation in that category this year. Upon further examination though, I found out the powers that be thought that modern quilts are just a passing fad. What the what?!
Tell that to the thousands of people that will be attending QuiltCon next year, and the thousands more who have created a vibrant online community that is not going away any time soon. Like I and thousands more are going to suddenly wake up one day and think, “Nah – I’m bored of these bold, geometric quilts. I think I’ll quit quilting.”
Seriously, what are these people drinking??
I totally get that the word “Modern” may be a little overused these days, and I acknowledge that the debate is still raging as to what may or not be considered a modern quilt. In fact, when I was doing some research on writing a book, I learned that some publishers feel that putting the word “Modern” in the title may alienate or split their target audience before they even open up the book to take a look. (Let’s save that discussion for another day.) So some of the hesitation to embrace modern quilting may stem from the fact that these large companies are looking to their bottom lines and are worried about the numbers.
However, I think the very same growing pains that the modern community is going through right now is exactly what happened in the art quilting community some 20+ years ago (um, yeah, I was there!) Although I’m not an art quilter, I certainly can appreciate the vibrancy of the art quilt community, the empassioned quiltmakers that are a part of that community, and the hugely profitable segment of the quilting market it has become.