A Crazy Sewing Weekend (and a Bit of a Back Story)

I was a little MIA last week due to a crazy sewing weekend a few days before. Crazy, but fun!! So it all has to do with my latest big project which will officially be revealed later this year: I designed a line of fabric for Benartex!! Say what???

So here’s a (not-so) quick back story and then onto my latest sewing adventures….

Sew Pro 2016

Discussing the value of joining professional associations at Sew Pro in 2016

Last fall I attended Sew Pro, an industry event for those wanting to make quilting their business. Although it was mainly geared toward those that are just getting their feet wet in the industry, I thought I would attend in order to decide whether or not I wanted to add fabric design to the list of things I do. Tula Pink was one of the keynote speakers along with other fabric designers like Alison Glass and Pat Sloan. After listening to them share more about their process (and seeing their joy in loving what they do), I decided that yes, I wanted to give fabric design a try – so I set about trying to learn how to make that happen, thinking it would likely take a long time to break into that area of the industry.

Benartex Contempo

But then – literally two days after I arrived home from Sew Pro – I got a call from Benartex asking if I wanted to design fabric for their Contempo division. (“What the what??” was my initial response, LOL!!)  I’ve never had such a case of the universe listening to me and acting so quickly. For those that don’t know, BERNINA owns Benartex, and since I’m a BERNINA ambassador I guess I was already on their radar. But getting that phone call so soon after I decided I wanted to design fabric was really uncanny. Had they contacted me a week before, it very well could have been a different answer…

So to make a long story even longer… I’ve spent the time from then until now (in between other projects) working with Benartex on my debut line which will be in stores this November.

Designing and producing fabric is such a huge process that revolves around creating the images, translating them into digital printable files, finalizing them on paper, and then getting samples from the overseas mill to make sure it all looks good. The timing is always tricky and it’s hard to plan long term until you are on a regular designing schedule. (In anything new I do, there’s always stuff I don’t know that I don’t know, LOL!!) So that brings us to my crazy sewing weekend.

Modern Marks Swatches

Finalizing fabric swatches on paper before they go to the mill for printing…

While images were being sent to the printer and strikeoffs (small samples from the mill) were sent to me, I was also coordinating with BERNINA to teach a couple of machine quilting classes at their annual flagship event for dealers, BERNINA University. This year it was happening right in my backyard here in Las Vegas (again – thanks, Universe!!)

As luck would have it, my sample yardage arrived 4 days before the start of BU. Benartex told me that if there was anyway I could get a few sample quilt tops made in time, they’d be happy to hang them up in their booth at the event, and allow shop owners to order early.

Modern Marks by Christa Watson

Sample yardage for me to work with…

Now, I usually do all my own “stunts” – priding myself in creating every stitch of my quilts myself. But with just a 4 day lead time, I knew I’d need to call in the reinforcements. Thank goodness for a mom who sews and was willing to drive the 3 1/2 hour drive to my house on a moment’s notice. Between the two of us, we were also able to wrangle a few more sewing friends who took shifts throughout the weekend sewing, pinning, pressing, and helping us keep our sanity.

Sample Sewing Sweatshop!

With the help of 8 friends over 4 days, we were able to sew up 5 quilt tops!!

All in all, we were able to complete 5 tops just in the nick of time, and the feedback I received from attendees at the event made all the craziness worth it! Needless to say, I’ll have a bit more time to quilt them in time for fall quilt market, thank goodness.

Now, I know I run the risk of spoiling the surprise by sharing so much so early, but I just can’t help it – I hate keeping secrets!! If you happen to run your own shop, or you want to recommend my collection to your favorite local shop, please let them know they can contact Benartex directly for more info about Modern Marks by Christa Watson. The collection images won’t be up on Benartex’ website for a few more months, but shops “in the know” can pre-order now (wink…. wink…)

Modern Marks at BERNINA University

I enjoyed sharing sneak peeks of my fabric with attendees at BERNINA University.

Click here see the promotional flyer showing off digital images of the 5 quilt tops I made. I was in such a rush that I didn’t even photograph them when they were done, but I’m sure I’ll share a few more sneak peeks as I finish quilting them over the next few months. So stay tuned!

And now… I’m off to enjoy a much-anticipated family vacation at the beach. After the crazy busy (but fun) year I’m having, I’m looking forward to unplugging for a few days…

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16 thoughts on “A Crazy Sewing Weekend (and a Bit of a Back Story)

  1. Helen LeBrett says:

    Looks great, and the sneak peeks of the quilts look tantalizing!! You deserve a break this week!! Hugs, H from Healdsburg

  2. quiltipatti says:

    congrats to you, christa. this fabric line is absoutely amazing. love the mix of prints. most of all, i love the mix of colors. i’ll be in line to get some. patti in florida

  3. Glenna D. says:

    Thanks for that sneak peek! I love your fabrics and patterns and have been following your quilting journey. So glad you are having a great year!

  4. Beth LaMotte says:

    Wow, what fabulous colors and designs! I’m so happy for you! November can’t come fast enough for me so I can buy some of this must have fabric.

  5. Lynne Gladwell says:

    Congratulations !!! loving your new fabric.. just sorry we have to wait till November to play with it!!!!

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