I had an amazing time at fall quilt market last month. This is the semi-annual trade show where I get to debut my new fabric and patterns. I was able to share my newest fabric line, Gridwork which is shipping to shops in January of next year.
My Gridwork Booth
My booth featured two new quilt patterns that I released, plus fabulous quilts made by my friends: Charisma Horton, Heather Black, Annie Unrein and Linda Sullivan.
Here’s a closeup of the Gridwork fabrics displayed in my booth.
The Shoes!!! And Matching Outfits!!!
Each time I have a booth, I love creating something fun to wear from my fabrics. This year, I made 4 aprons and paired them up with fun pairs of Fluevog shoes. Each market I purchase a new pair that matches my fabric which is always a great excuse for shopping, right?
Day 1: I designed the Citron colorway of Gridwork to match my fave pair of shoes!!
Day 2: It’s so fun to match my outfit to my quilts!!
Day 3: I bought the blue pair this season and they are sooo comfy!!
Day 4: here’s a closer look at the purple patent leather shoes I got to wear twice.
I paired up the aprons and shoes with a matching Tshirts that I had custom printed with #gridworkfabric on the front and #benartex on the back. I figured I was the best walking advertisement for my fabrics, right??
The People!
It’s always fun to meet up with new friends at quilt market and make new connections with quilt shops who carry my fabric, and designers who want to work with my fabric. But the highlight of working with Benartex has been getting to know the other fabric designers. All of our looks are so different, yet they complement each other very well!
Benartex designers featured at fall quilt market included: Paula Nadelstern, Cherry Guidry, Shelley Cavanna, Ann Lauer, Weeks Ringle (& Bill Kerr), me and Amanda Murphy.
We roped our fearless leader, Benartex president David Lochner into posing with us and he was such a good sport! A you can tell, we like to have a good time!!
Over the 3 years since I’ve been with Benartex, I’m especially grateful to learn from superstars like Eleanor Burns and Paula Nadlestern. These ladies have been my heroes since I began quilting over 20 years ago and I pinch myself that I get to call them my colleagues and friends!!
Paula Nadelstern and I shared some fun moments on the show floor when I gave her some Instagram posting tips. She repaid the favor by recommending me for some upcoming teaching events, so stay tuned for more!
Another highlight of the show was the Benartex company dinner in which I got to sit next to Eleanor Burns. She made my night when she complimented me on my energy level. This is high praise from the energetic queen of quilting!!
The Projects!!
It was fun to spot my fabrics in other booths. I love it when designers want to showcase my fabrics in their new patterns because that exposes my fabrics to their customers who may not have seen it yet. And in turn, I get to share some talented designers with you all!!
By Annie had a wonderful display of bags, containers and other projects made from both Gridwork and Geo Pop. It was fun to see how great they looked next to colorful fabrics from Tula Pink!
Brewer is one of the distributors that also carries my fabric and patterns for shops to purchase all in one spot. I was thrilled that they wanted to hang two of my quilts in their booth to promote my current patterns: Infrastructure and Color Weave. This is a great example showing how well my fabrics from different collections mix and match with each other.
My friends Lynn and Pam from The Stitch TV Show created a fun new pattern called Dapper, featuring colorful bowtie blocks made from Gridwork + solids. They are always a hoot to listen to online and in person!!
Jenifer Dick from Everyday Stitches also debuted a new fun pattern in her booth at quilt market using Gridwork fat quarters + background fabric. I love seeing how others use my prints!
I had a fabulous, though exhausting time and I’m thrilled with how many more shops are getting interested in my fabric. If you want to share the fabric love, be sure to ask your local quilt shop to order Gridwork (and any of my other fabrics) from their Benartex sales rep. Now it’s time to make more quilts!!
Slightly off topic, but do you have any idea why Bernatex stopped publishing their blog? I always looked forward to seeing the new fabric lines.
I think it wasn’t getting enough traction and they are putting their marketing efforts into other things 🙂
Christa Watson Instagram @christaquilts website/blog: ChristaQuilts.com
Very clever and creative Christa!